| Home | Services | About | Media | Contact | Reviews | Blog |
Website business growth and development
 Contact us for a free business growth and development consultation |
Internet marketing ties together the creative and technical aspects of your website and its relationship with the internet, including design, development, affiliate reseller networks and resources, sales, lead generation and networks and quality presentation of your goods and services. In support of these features we also consider placement of media along many different stages of the customer engagement cycle through organic search engine optimization (SEO), social media marketing, link building, forums and email marketing. Our experience suggests the following website business models offer the greatest success: E-commerce: a model whereby your goods and services are sold directly to consumers (B2C), or businesses (B2B). Tools we develop for this website business strategy: online shops and shopping carts, product catalogues, search optimise individual products, product reviews, product image editing, establishing an affiliate reseller centre with reseller resources such as blurbs, images, banner ads. Lead-based websites: a strategy where you acquiring sales leads from your website by offering value. These prospects are often referred to as organic leads. Tools we develop for this website business strategy: downloadable e-books, member zone subscription programs, competition offerings and resources and placement in competition sites, automated email-based subscription programs. Affiliate Marketing (inbound): a process where a product or service that is developed by a trusted supplier is sold by you on your website for a share of profits. The supplier that provides the product or service may offer some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs. Tools we develop for this website business strategy: Simple to operate blogs for product reviewers where products can be reviewed and offered. Affiliate Marketing (outbound): where you have a product or service that you would like to have promoted on other high-traffic websites, gaining more links back to you. In exchange you will offer a commission per sale. Tools we develop for this website business strategy: Affiliate zone and password generation, individual affiliate sales tracking system, resources for your affiliate resellers such as banner ads, images and descriptions of products, blog and newsletter suggested content, motivation for your affiliates. Local Internet marketing: a strategy through which your website business uses the internet to find and to nurture relationships that can be used for prospective sales and link building. Local Internet marketing uses tools such as social media marketing, local directory listing and targeted online sales promotions. Tools we develop for this website business strategy: Social media marketing based on key performance indicators, communication plans that offer fun, funky and very relevant news and updates, key word listing in business directories, press releases. |
