Myth, Must or Maybe

For business owners and operators, your ‘knowledge’ (the act of knowing) and ‘growledge’ (the act of growing) are like the shoelace and eyelets of your business success.

I recently had a chance to face the back of a classroom during an online marketing workshop I presented to business owners. “I noticed their growth strategies far out-weighed their knowledge of how to implement these, and this placed them in a potentially vulnerable position” .
In this post I’m going to develop your ‘growledge’ in how you can create a 3 page test website that will cost you no more than domain registration and hosting, everything else is free for your enjoyment. Let’s go:

Register a domain name

Build your test website using either Weebly,  WordPress or SnapPages. Pages to include in the website are:

• Landing page that promotes and describes your product, it’s benefits, the problems it solves and/or the risk of not having it. Remember, less is more and pictures are gold.
• Price page that reveals the payment methods, guarantees, refund policies, etc.
• Contact page with an enquiry form
• Set up Google Analytics to enable you to analyse page visits
• Spilt test the landing page using Google Website Optimizer
• Create a Paypal business account, build ‘Buy Now’ buttons and load to your website
• Start a Facebook page that links to your website
• Delegate your domain name to your host to go live!

Ultimately you will want to invest in the services of online marketing professionals for further growth once you have tested a model successfully, however this strategy will enable you to make the right investment decisions.

When you combine knowledge and growledge you have structure, similar to the sustainable structure of a tree.

Would it be appropriate for me to introduce you to the next concept, foliage?